Market Overview

Providing international quality school paper stationery

The growth in paper industry has mirrored the growth in GDP and has grown on an average 6-7% over last few years.

Industry Growth Potential

ndia’s stationery market is valued at approximately ₹20,000 crore, and is evolving rapidly. Recent years have seen steady growth—on average 6-7% annually—mirroring India’s GDP rise. The sector is now projected to grow at a CAGR of ~15% in the coming years, driven by rising literacy, educational reforms, and increased purchasing power.

Market
Structure

India’s stationery market is valued at approximately ₹20,000 crore, and is evolving rapidly. Recent years have seen steady growth—on average 6-7% annually—mirroring India’s GDP rise. The sector is now projected to grow at a CAGR of ~15% in the coming years, driven by rising literacy, educational reforms, and increased purchasing power.

Paper & Notebook Segment

Globally, average per capita paper consumption is around 52 kg/person/year;

India’s average remains low at ~8 kg, underscoring significant untapped potential in the paper & notebook segments.

Future Outlook

Key enablers for continued growth include:
  • Government initiatives such as Sarva Shiksha Abhiyan and the National Education Policy, boosting access to primary education and enhancing investment in learning infrastructure.
  • Rising literacy rates (currently around 68%) and growing per student spending on quality learning materials.
  • Increasing GDP and middle-class expansion, sparking demand for higher quality stationery, reliable supply, and branded products.
  • Urbanization driving growth in organized retail and online stationery sales channels.
  • Technological adoption enabling smart learning tools and hybrid education models.

Education is Nation's Strength, We Stand by it.

At Sundaram, we believe in the timeless value of paper. Even in a digital-first world, there is something foundational in a well-made notebook or drawing book: a tool for creativity, learning, and expression. We are committed to delivering durable, reliable, and affordable stationery to every corner of India—championing quality on every page.