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Branding on Sundaram Stationery Products

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The company’s brands Friendly, Winner, and Mr. Big notebooks and Original T.K. Cartridge Drawing Books are extremely popular amongst the students, parents and teachers. We have an efficient and professional team dedicated to marketing and distribution of our products in the states of Maharashtra, Gujarat and Goa. We are considered pioneers to introduce innovative and colourful book cover designs, which are very popular amongst students.

With the help of modern equipments and by incorporating state of the art technologies, we are able to manufacture 8 lakhs books per day. Our target group caters to a wide spectrum of people ranging from school students, college students and even corporate users. Keeping this in mind, the company has decided to come up with a scheme for those companies having a similar target group to advertise their products on our book covers. Our clientele includes esteemed names from different industries like writing instruments, chocolates, garments, watches, theme parks, movies etc.

With the help of modern equipment’s incorporating state of the art technologies, we are able to manufacture 8 lakhs books per day. Our target group caters to a wide spectrum of people ranging from school students, college students and even corporate. Keeping this in mind, the company has decided to come up with a scheme for those companies having a similar target group to advertise their products on our book covers. Our clientele includes esteemed names from different industries like writing instruments, chocolates, garments, watches, theme parks, movies etc.

Why go for Branding in Sundaram Products?

  • Brand Leader having all India presence.
  • Highly focused and clutter breaking advertisement.
  • Advertisement can reach to the state of your preference according to your marketing plan.
  • The book along with your brand goes everywhere the student goes increasing the visibility of your brand. It is sure to be noticed not just by them but by their teachers, parents and associates alike.
  • Shelf life of the books is more than 6 Months.
  • Best medium to reach the mass.
  • Buying of the stationery in India is still done by the mother hence you are reaching the major decision maker.

Comparison between different Media of Advertisement

MediaViewershipLifeRecallReach toCompetitionCost
T.VNot Fix30 secAs per costNot Fix300 ChannelsAvg.2000 per 10 sec
RadioRandomly30 sec10 times a dayNot FixMany StationsAvg.700 per 10 sec
NewspaperRandomly1 Day1 DayNot FixLanguage WiseAvg.500 per sq.cm
OutdoorRandomlyAs per duration1 MonthNot FixMany HoardingsAvg.50000 per month
Sundaram BooksContinuousMinimum 1 Year1 YearFixedJust 1 or 2 brandsJust Re.1 per book (Avg.)

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