At the young age of 16 years came to Mumbai in search of work from his native place in Kutch. Joined his maternal uncle’s notebook making business at Parel and worked zealously for five years learning the entire tricks of the trade of converting paper into stationery mainly for school children.  He had learned the conventional system of making school stationery – printing/ruling, counting/folding, pinning/stitching, cutting, packing and dispatch – though however, he had different and innovative plans in his mind to change the very product – exercise book – by being completely unconventional. He left the lucrative offer of Rs. 2,000/- per month job at that time in late seventies, when this amount was a big fat pay, and started his own venture in the name of Starline Industries in 1985. Within a year the zeal of doing something different took a definite shape in the form of introducing for the first time in India three new versions of school stationery viz. : long books, drawing book with laminated cover and the soft cover laminated note book.  These are the first milestones in the business of paper stationery in India.

He also acquired the in depth knowledge of the paper industry, paper being the main raw material and today in the era of globalization, knows what exactly the situation is in the paper manufacturing industry the world over.  

In early 1995 he incorporated a company in the name & style of Sundaram Multi Pap Ltd. to expand his horizon and  made its IPO in  February,1996  - 1.8 million shares of Rs. 10/- each at par -  and this IPO was well received in the market.  Its share are listed on stock exchanges and are being traded in BSE under the “Permitted Security” category since July, 2005. He expanded his product portfolio on regular basis and today boasts of having more than 200 paper stationery products under the brand name of “Sundaram”  . Under this company he converts 20,000 tonnes of paper into stationery at its plants at Patghar, near Mumbai.  Last year he undertook massive expansion of manufacturing facilities at a total cost of Rs. 17 crores and in the first quarter of current fiscal year has completed the same with a distinction of being the most modern facilities in India in paper stationery industry with a state of the art plant & machineries. Here also he has achieved another important milestone of installing the fully automatic production line for the manufacture of exercise books and within the year will be installing two more such fully automatic production line thereby taking the total capacity from 20,000 tonnes p.a. to 30,000 tonnes p.a. of paper stationery.  He has also recently introduced the concept of marketing eco friendly copier paper under the brand name of “Mr. Green” which will add about Rs. 40 crores to his total sales in one full year.    

His main mission in life has always been the field of education. He very strongly believes that without proper education it would not be proper to be in business in globalized environment nor would it be proper for the young brigade of our country to obtain meaningful  job opportunities. Therefore, he has undertaken a  new business vertical of creating a radical form of imparting education through “Virtual Class” , a revolutionary software which will offer the entire syllabus of 8th, 9th and 10th standards of Maharashtra Board to the English medium students to begin with and later on to Marathi students as well.  The market for this product is very large for those companies who are able to give the best content of all subjects under the Board’s curriculum at the most affordable prices to the individual students, schools and coaching classes. This business vertical will be through wholly owned subsidiary  Sundaram Edusys Pvt. Ltd. and the marketing will commence from September, 2009 for the back to school 2010. This business is expected to generate the total sales of around Rs. 50 crore in the first year  and is expected to cross 100 crores  in the very second year of its operations.

He believes that in his progress till date the God Almighty has favoured him completely and he realizes that he needs to give it back to the society/community in tangible as well as intangible form which he has been doing since last ten years under his Company’s Corporate Social Responsibility. His Company has established more than half a dozen primary and secondary schools  in around Palghar as well as Kutch .

Amrutbhai has been very well supported by his two younger brothers Shantibhai and Raichandbhai very ably and his team of over 500 people at the shop floor level as well as at the corporate level. Under his stewardship, Sundaram has become synonymous with outstanding progress through sheer hardwork, dedication and involvement making  “Yogaha  Karmasu  Kaushalam”  a great reality!