Product Marketing

"What is truth, will always remain", Mr. Amrut Shah

HomeProduct Marketing

We have over 200 types of products in the market which range from small notebooks to drawing books and note pads. They cover the entire range from schools to colleges to office stationery.  Each book has an attractive cover page. We change the cover pages every 6 months depending on the cycle. We also run various competitions and campaigns on the back cover of our books.

We have been a pioneer in introducing Soft bound long books, exercise books, drawing books, Full Scape books, note books, drawing books in various sizes and price range, loose answer sheet packs.

Using thread stitching for books instead of age old center pinning.

Sundaram is the first company to officially print pictures of celebrities and famous personalities on the cover page of long books. Sundaram books are not just plain ruled books but are also a mode to pass on a message to the society and enhance the knowledge of the children in various ways. All our products come with a dedicated page to good thoughts, positive affirmations, information on latest developments around the world and much more.

"Education is Nation's strength, We stand by it"

Sundaram has tied up with various institutes and NGOs to promote various causes like save wildlife, proceeds from the sale of patriotic collection donated to the families of Kargil war heroes, national association of the blind and many more.

Sundaram also actively promotes and supports the conservation of nature and use of eco-friendly paper to save environment.

Sundaram has a strong brand recall and customer loyalty due to best quality products at most reasonable prices and our vigorous advertising and marketing activities which help us stay connected to our customers.

The marketing

plan every

year includes

Sundaram plans large scale press coverage and P.R. activity in all newspapers and magazines. The company also plans to generate a lot of revenue by selling ad space on the back cover of Sundaram Books to corporates.

Radio Ads

Bus Panels, Bus Stand Ads

Print Ads

Posters, Hoardings, Banners

Participation In Trade Fairs & Consumer Exhibitions

Seminars & Workshops

School Level Competitions

Retailers’ Meet & Brand Tie-Ups

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